Created a 30-second 3D anamorphic animation for Hyundai Department Store’s massive curved LED installation, located on the exterior of the Trade Center branch. The piece showcased Sharebox Co.’s 5-wall interactive booth, which engages multiple senses through touch interaction, sound, wind, scent, and motion.

From concept planning and character interaction to modeling, simulation, animation, and optimization, the project was executed under a tight timeframe and with limited resources—delivering high-quality results in real time to meet the client’s demands.

Installation details:
The “Hyundai Department Store Duty-Free Media” is one of Korea’s largest vertical digital signages, with a total area of 1,350㎡ (37.4m wide × 36.1m tall)—three times the size of a basketball court. Its curved surface and ultra-high resolution (3,616 × 3,488 pixels, twice UHD) ensure stunning clarity, even in daylight, making it a landmark media space in the Samseong-dong COEX district.